Digital Marketing Course in Meerut (#1 Best Training Institute)

Explore the exciting world of Digital Marketing Course in Meerut, where you can discover the ins and outs of promoting businesses online. In Meerut, you have the chance to take classes that will help you become skilled in Digital Marketing. Companies in Meerut provide training to help you understand the online world and make businesses successful.

Digital Marketing is like advertising, but it happens on the internet. It involves making websites easy to find on Google, using social media for promotion, and even advertising through emails.

In Meerut, there’s a company named ITMeerut that can teach you all about Digital Marketing. They have experienced teachers who will guide you step by step. It’s not just about reading; you’ll get hands-on experience and learn by doing.

The course covers various areas, such as making websites appear on Google searches, using social media platforms like Facebook and Instagram for business, and even placing ads on the internet. This knowledge can be beneficial whether you want to work for a company or start your web designing own business.

ITMeerut teaches in a way that’s easy for everyone to understand, even if you don’t know much about computers. They share real stories of people who learned and became successful. You can also connect with others who are learning, creating a network for future opportunities.

This course isn’t just for jobs; it’s also useful if you want to start your own business in Meerut. It helps local businesses grow and reach more customers on the internet.

So, if you’re in Meerut and want to learn about Digital Marketing, ITMeerut is the place to go. It’s a chance to improve your skills and open new doors for your future.

Remember, understanding Digital Marketing is not just a skill; it’s a key to success in today’s digital world. Don’t miss the opportunity to learn and grow with ITMeerut.

Digital Marketing training in Meerut
Digital Marketing training in Meerut

 

Digital Marketing Course Syllabus 2024

Professional diplomas in digital marketing, free online digital marketing courses with certificates, and short-term digital marketing courses are popular courses in digital marketing. No matter what digital marketing course you opt for, every digital marketing course syllabus will cover the following topics in brief or detail depending on duration and learning outcome.

1. Introduction to Digital Marketing

  • What is Digital Marketing?
  • The Fundamentals of Digital Marketing
  • Scope of Digital Marketing in India & Globally
  • Latest Trends in Digital Marketing
  • Digital Marketing for Working Professionals
  • Digital Marketing for Startups
  • Digital Marketing for SMBs (Small & Medium Businesses)
  • Career Opportunities in Digital Marketing

2. Learning WordPress

  • What is WordPress?
  • Role of learning WordPress in Digital Marketing
  • WordPress.com vs WordPress.org
  • WordPress installation & Setup
  • Creating WordPress website & blog
  • Using Page builders
  • WordPress Themes & Plugins
  • Using WordPress for Blogging
  • Building WordPress-based eCommerce sites
  • Using WordPress for Different Websites

3. Search Engine Optimization (SEO)

  • What is SEO and why is it important?
  • Working for Search Engines
  • Introduction to SERPs
  • Different SEO Ranking Factors
  • White Hat vs Black Hat SEO
  • Understanding Google algorithm
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • Mobile-first SEO
  • Advanced Keyword Research
  • Google Search Console
  • SSL Certificate & Website Security
  • eCommerce SEO
  • SEO Reporting
  • SEO Case Studies

4. Social Media Optimization & Marketing

  • What is Social Media Marketing (SMM)?
  • What is Social Media Optimization (SMO)?
  • Understanding Different Social Media Platforms
  • SWOT Analysis
  • Content Strategies According to SM Platforms
  • Organic Reach
  • Optimizing Profiles on All Social Media Platforms
  • Lead Generation Using Social Media
  • Chatbots
  • Top Social Media Optimization Tools
  • Creation of Social Media Calendar
  • Understanding Client Projects & Requirements
  • Social Media Content Creation Tools
  • Rule of Consistency on Social Media
  • Finding Best Content Ideas
  • Social Media Best Practices
  • Influencer Marketing
  • SMO Report Creation
  • WhatsApp Marketing

5. Google Analytics 4

  • Introduction to Google Analytics
  • Working of Google Analytics
  • How to Set Up Google Analytics for Website
  • Understanding Reports and Data in GA
  • Google Analytics for SEO
  • Google Analytics for PPC
  • Important Metrics & Reports

6. Google Tag Manager (GTM)

  • Introduction to Google Tag Manager
  • How to Set Up Google Tag Manager
  • Using Google Analytics + GTM
  • Components of GTM
  • Tracking of Videos, Links, Elements, Scrolls
  • Tracking eCommerce Events
  • Facebook Pixel + GTM

7. Content Marketing

  • What is Content Marketing?
  • Types of Content Marketing
  • Content Marketing Goals
  • Using Different Forms of Content
  • Creating Content Marketing Strategies
  • Content Marketing for Social Media
  • Important Metrics to Measure in Content Marketing
  • Content Marketing with Video Content
  • Storytelling
  • Quora, Infographics, Niche Blogging
  • Forum Marketing
  • Memes, Carousels, and Podcasts

8. YouTube Marketing

  • Benefits of YouTube Marketing
  • How YouTube Works?
  • Analysis of Top YouTubers
  • Setting Up New YouTube Channel
  • Essentials for YouTube Video Recording
  • Voice and Video Editing Tips and Tools
  • Adding Viral Elements to Video
  • YouTube Video Uploading Checklist
  • Power of YouTube Live
  • How to Build and Grow YouTube Channel Organically?
  • How to Earn from YouTube?
  • Monetizing YouTube Channel
  • YouTube Funnels
  • Top YouTube Tools for Growth and Marketing

9. App Store Optimization (ASO)

  • Introduction to App Store Optimization
  • Role of ASO
  • How to Optimize Apps for App Stores?
  • How to Increase App Downloads?
  • On-Page and Off-Page ASO Factors
  • Top App Store Optimization Tools
  • Creating ASO Strategies
  • Understanding Google Play Console
  • Paid Campaigns for ASO
  • Google Firebase and Analytics
  • iOS App Store Optimization
  • App Store Marketing on Facebook and Google
  • App Ratings and Reviews

10. Google My Business (GMB)

  • What is Google My Business and How Does it Work?
  • Setting up GMB Account
  • Importance of Local Business Listings
  • Optimizing the Rank of Google My Business Listing
  • Lead Generating Using Google My Business
  • Getting Organic Reviews on GMB
  • Dealing with Negative & Fake Reviews
  • Managing Multiple Locations in GMB
  • Top Tips, Tricks, and Hacks

11. Google Ads

  • Introduction to Google Ads
  • Working of Google Ads
  • Types of Google Ads
  • Importance of Landing Pages
  • Running and Optimizing Search Ads
  • Running and Optimizing Display Ads
  • Remarketing With Google Ads
  • Running App Install Ads
  • Lead Generating Ads
  • Video Ads
  • Shopping Ads
  • Call Only Ads
  • Proper Audience Targeting
  • In-depth Optimization of Ad Groups
  • Conversion Ads

12. Facebook Ads

  • Introduction to Facebook Ads
  • How does Facebook Ads Work?
  • Types & Objectives of Facebook Ads
  • Understanding Audience and Targeting
  • Understanding Ad Placements
  • How to Write Ad Copies?
  • Optimizing Landing Page for Ad Relevancy
  • A/B Testing
  • Facebook Pixel Setup
  • Facebook Analytics
  • Tracking Options
  • How to Run Facebook Ads the Right Way?
  • Dynamic Ads
  • Remarketing and Retargeting
  • Lead Generation & Funnels
  • Facebook Messenger Marketing
  • Competitor Research and Spying
  • Video Advertising using Facebook Ads
  • Finding Clients for Facebook Ads Projects

13. Email Marketing

  • What is Email Marketing, and How Does it Work?
  • Top Digital Marketing Tools
  • Using Automation in Email Marketing
  • Omni-channel Marketing
  • How to Write Professional Emails?
  • Important Metrics and Insights
  • Call to Actions in Emails
  • Email Cycles and Funnels
  • Conversion Rate Optimization
  • Lead Generation using Email Marketing

14. Online Reputation Management (ORM)

  • What is ORM, and How Does it Work?
  • Top Online Reputation Management Tools
  • Impact of ORM on Sales, Revenue, and Business Growth
  • ORM vs SMO
  • Dealing with Negative Reviews and Comments
  • Understanding User Behaviour
  • Online Reputation Management Strategies
  • Personal Branding
  • Press Release
  • Creating Review Magent
  • ORM Auditing and Parameters

Though the digital marketing course syllabus might have a different curriculum, all levels of such programs address certain essential digital marketing topics. The following are top digital marketing subjects or topics:

Digital Marketing Topics Syllabus
Introduction to Digital Marketing Defining digital marketing, how it differs from traditional marketing, and why it is relevant now.
Search Engine Optimisation (SEO) Techniques are used to optimize any article, website, or blog for traffic & revenue generation.
Social Media Marketing Use of social media platforms for connecting with the audience & convert them into a call to action.
Search Engine Marketing Techniques are used to increase your webpage’s visibility on Google search results (SERP). Search engine marketing mainly revolves around paid search advertising (text-based ads visible on top of every search result).
Web Analytics Analyzing the visitor’s behavior to a website through reports based on traffic sources, page views, referring sites, and website conversion rates.
E-Commerce Management Maintenance of an online product-listing website via product keyword research, product pricing, positive reviews, and user retention.
Planning and Creating a Website How to create a website on WordPress and later use website analytics to track the behavior of visitors to a website.
Email Marketing How to create and send product-based bulk emails and ensure that all emails have a reasonable open rate and conversion rate.
Content Strategy How to create content matching the user intent and your business goals.
Affiliate Marketing Generating traffic via a third party. The third party is paid a commission fee for driving traffic to your website.